The role of moral values in new media in confronting the challenges of competition faced by press institutions
The first Makarem Conference (Citizens of Makarem in Media) organized by the university remotely on Wednesday, September 11, includes many distinguished and purposeful research papers that align with the scientific objectives of the conference. Among these papers is a study titled: "The Role of Ethical Values of New Media in Confronting Press Institutions with Competitive Challenges: The Egyptian Press as a Model," by Dr. Firoz Abdelhamid, Dean of the Faculty of Media and Communication at ACADEMION International University. The study aimed to monitor the impact of new media ethics on the strategies of Egyptian press institutions in facing competitive challenges, and to identify the degree of interest of Egyptian press institutions in competitiveness as a significant factor in decision-making. After reviewing previous studies across three axes: studies that focused on methods, strategies of press institutions in addressing various issues, and studies that focused on organizational culture and the element of competition in press institutions, as well as new media and ethical values; the study problem was formulated, revealing that management in press institutions faces many challenges in light of the existence of other competing media outlets, imposing significant responsibility on them regarding work and the prevailing societal ethics and professional ethics. In order for the institution's operators to innovate different attraction tools and means that allow for engagement with readers and increase readership, especially after the predominance of rigidity in administrative thought in press institutions over the past decades, which has led to increasing calls for the necessity of developing these methods and policies in light of the challenges imposed by the new reality. Therefore, this study seeks to identify the impact of these challenges on the direction of press institution management towards making administrative and journalistic decisions and moving towards more modern journalistic forms, with the predominance of the electronic site over the paper one at times, in light of the ethical values imposed by society, especially with the emergence of new media.
In the context of the scarcity of scientific studies in this field, the study problem is defined as the role of ethical values of new media in confronting press institutions with competitive challenges, applied to Egyptian national and private newspapers. This study belongs to the category of descriptive studies, using a survey method on a sample of administrators and decision-makers at the Dar Akhbar Al-Youm national printing and publishing institution and the private Youm7 newspaper, represented by department heads, editors-in-chief, their deputies, and supervisors of departments and electronic platforms and their affiliated sites, within a specific time frame, using a questionnaire form to collect data, which includes a set of hypotheses that the study seeks to prove, reaching results that fill an important gap in media scientific research and answer questions that arise in the minds of those interested in the media administrative field and its work ethics.